The Market Panel is an initiative of Pipfruit New Zealand Incorporated that has been introduced in response to a need for a more united approach to marketing export fruit.

The Market Panel members have exclusive use of the TrustMark. This label is promoted to assure customers that the fruit has been grown using either New Zealand’s world leading Integrated Fruit or Organic Production programmes. In addition the fruit has been grown using food safety, Good Agricultural Practice and quality systems that are compliant with EurepGAP or equivalent programmes.

The members of the PNZI Market Panel make up 90% of the fruit exported out of New Zealand based on 2005 export figures.