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Back to the news list NZ apple industry on target for billion $ goal
18 May 2016 - freshplaza.com

New Zealand’s $700 million apple industry has again been named the world’s most competitive performer. The World Apple Report, out this week, ranks New Zealand first over 33 major apple producing countries.

Pipfruit New Zealand chief executive Alan Pollard said it is a great achievement to have a competitive edge over the world and to keep holding the position.
 
“We’ve had a fantastic harvest. The size and quality of fruit is outstanding and we have produced another record earning export crop,” he said.

“We are now well ahead of realising our goal to become a billion dollar industry by 2022,” he said.

“Our provinces are prospering from the apple success, we are growing hundreds of full time jobs across the sector in all areas
including production, post harvest, logistics, marketing and exports.  It’s certainly a great time to be an apple growing region,” he said.

The international ranking depends not just on orchard systems, but on the supporting supply and marketing infrastructure, and the broader economic and political environment it operates under.

The three areas of comparative performance includes production efficiency, industry infrastructure and inputs, and financial and market factors.  New Zealand was in the top five for all categories, and first overall, ahead of Chile and the United States, which had slipped from second to third place.

The World Apple Report said New Zealand was focusing on new, or exclusive apple varieties that earned a substantial price premium in many international markets.

New Zealand had a long history of grooming new apple varieties aimed at niche, premium priced markets.  Because its total exports are small relative to total world supplies, New Zealand shipments do not burden any single market, the report said.

For more information:
Chief Executive Alan Pollard
Pipfruit NZ
Tel: 021 576 109

Publication date: 5/18/2016

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